It's 3:48am and I'm producing like crazy. I've been so fueled the last few weeks, its uncanny. New freelance clients rolling in with bigger and better jobs making it almost necessary to hire some extra design help. So the pressure gets to me in creative, rewarding ways.
Branding Atom Farm beyond the design studio has been a real challenge. How do I integrate the complexities of my respect for nature and showcase that aspect of the The Farm while it's intermingling with a corporate design portfolio. And that's when it hit me. The very nature of an atom is the sub particulate composition of all matter, which usually evokes the idea of the height of science. And conversely a farm is representative of all that is organic and sewn, grown and cultivated from the earth.
This is precisely what Atom Farm is. A blend of the harnessing power of technology and science intermingling with respect for our Earth and a tuned consciousness.
I think this is working out so far. Oh, I should mention this is an idea for the website. It will have animated parts, and fold out graphics to reveal portfolio, about us, contact, etc.
But also, if you click Atom, it will take you to the designy projecty things. If you click Farm, it will take you to the sustainability endeavors and research. A blend of the two. Like myself, I suppose.
AtomFarm
